The Viktor Museum of Curiosities was in desperate need of a visual overhaul, Its lack of branding seemed as bizarre as the museum itself! My goal was to introduce a unique tone of voice to the weird and wonderful world of curiosities.
![](https://cdn.myportfolio.com/5c1efec1-56d9-49f9-98df-25530e5093ae/1be12587-4fa2-4597-8ba8-f7df3e889c1e_rw_1920.jpg?h=a09c4f3a52c2b986445c52035750ec13)
![](https://cdn.myportfolio.com/5c1efec1-56d9-49f9-98df-25530e5093ae/c578ff94-9c70-488b-ac4e-ba1d9a2f574c_rw_1920.jpg?h=aef5f93e00ebc2a19160cc732ddda4b0)
Hand Drawn type made as an effort towards a tone of voice i envisioned for the brand. little consistency in structure and size was ideal and fitting.
![](https://cdn.myportfolio.com/5c1efec1-56d9-49f9-98df-25530e5093ae/ec6ac43d-bb66-4220-acc2-53f494dcd1bf_rw_1920.jpg?h=1584d4ad813fc5b1115f26306cd114a5)
![](https://cdn.myportfolio.com/5c1efec1-56d9-49f9-98df-25530e5093ae/8e54238a-cf05-407d-a303-022534555531_rw_3840.jpg?h=97d62728cb60d70f901d3e10ded23c50)